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| Anti-CAA protesters at Shaheen Bagh. Photo courtesy: Karamvir Kamal |
The BJP not only released the Election manifesto, but also an advertisement targeting the Delhi Elections. The ‘hate-filled advertisement’, yes that’s right it is a hate-filled advertisement as you would notice in this clip:
VIDEO (external link - HW news)
But, if you look deeper and try and put together the brief that the BJP must have given to the advertising agency before it went ahead and conceived such a hate-filled advertisement you would realize something important.
It is, like I had said earlier, a party of keywords and hashtags or better put “Jumla”.
The few jumle that have been used here are:
1. Nikaalo
2. Tukde-Tukde (from the tukde-tukde gang)
3. Shaheen Bagh
4. Deshdrohi (once again anti-national)
5. Urban Naxal
The same words or ‘jumle’ have been thrown into the mix once again. Hence proved: BJP is a party of hashtags and keywords – essentially meaning they intend to latch on to the social media bandwagon and let the metadata or the algorithms on of World Wide Web do its magic. Clever, very clever.
But, then many election campaigns are based on keywords that appeal to the electorate. The point is - what type of keywords are you projecting. The above video shows the difference between progressive keywords and regressive keywords.
It's okay to use advertising agencies to cull out good advertising campaigns ahead of an election, but what matters most is the brief the client (in this case the BJP) has. Essentially speaking the BJP government is trying to polarise the electorate and God-forbid, if it comes to power in Delhi the Hindutva forces within the party might just do the unthinkable.
But, then many election campaigns are based on keywords that appeal to the electorate. The point is - what type of keywords are you projecting. The above video shows the difference between progressive keywords and regressive keywords.
It's okay to use advertising agencies to cull out good advertising campaigns ahead of an election, but what matters most is the brief the client (in this case the BJP) has. Essentially speaking the BJP government is trying to polarise the electorate and God-forbid, if it comes to power in Delhi the Hindutva forces within the party might just do the unthinkable.
© Urban Naxal
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