Tuesday, 28 January 2020

BJP - a government of keywords & hashtags



Got a feeling that anything or everything the BJP government does or their leaders say is somehow connected to metadata. 

Let's look at a few keywords their leaders frequently use:

#Deemak (termites)
#urbannaxal
#TukdeTukde gang
#CAA
Surgical Strike
Fake News
Jumla
'Ab ki bar Modi Sarkar' 
'Modi hai to mumkin hai'
Also - 'Ab ki bar Trump Sarkar' lol

Let's not forget how vital keywords are for websites and social media platforms. It's these keywords that create a hoopla around a particular topic. This phenomenon is called ORM (Online Reputation Management).

No marks for guessing who is behind this? 

It's their IT wing. They are effectively using AI (artificial intelligence) for the purpose. Chances are an advertising agency that might be involved. I am saying this as counter-insurgency operations were carried out by previous governments too, but catchphrases like 'surgical strike' were rarely used. And I am not talking about DAVP.

Not to forget the 'Data Protection Bill' is high on their agenda & even a schoolkid would be able to tell what the government intends to do with it. Hint - It's a tool for surveillance.



© Urban Naxal

No comments:

Post a Comment

Does CAA pose a threat to national security?

Shaheen Bagh protesters in New Delhi. Photo courtesy: Karamvir Kamal Amidst all this hoopla around CAA, NRC and NPR, let me just brief...