Monday, 27 January 2020

And now BJP’s changing perception through advertising

The iconic AishAbhi Prestige Cooker advertisement has been rendered
obsolete following ‘decriminalisation of adultery’ by the apex court.

Latest example of how the BJP Government is changing the perception of people, is the new Prestige Cooker advertisement. And this is in line with the 'decriminalisation of adultery' by the Supreme Court.

The age-old #Prestige Cooker advertisement was: 'Jo biwi se sach-much karte pyar, woh Prestige se kaise kare inkar. WATCH

And the famous AishAbhi advertisement, 'Jo biwi se kare pyar, woh Prestige se kaise kare inkar. WATCH 

The new advertisement says: 'Jo mazbuti se kare pyar, woh Prestige se kaise kare inkar.'

And 

'Jo apno se kare pyar, woh Prestige se kaise kare inkar.' WATCH

So, even the world of advertising is falling a prey to their designs. Haan bhai, jab Modi ji apni patni ko chod sakte hain, to aap kyon nahi... Superb!

In September 2019, the Supreme Court decriminalised adultery in what was called a landmark judgment aimed at upholding the right to equality and freedom, scrapping a law passed under the British colonial rule in 1860. READ


So even though adultery is no longer a criminal offence in India, it can still be used for obtaining a divorce. Needless to say where the society is heading to - Bindas Ayashi!

Guess it's part of the tukde-tukde scheme. Skeptics may say that the law was passed by the SC. But, the most pertinent question is, whose government was in power when the law was passed.

Dil ke tukde, tukde kar ke...  



(Initially published three weeks ago on LinkedIn)


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